Hello and thank you for visiting my website. My name is Natasha Leonards, I am a freelance social media manager and Facebook Ads Strategist living in Milton Keynes. I am a mum of three and an animal lover, with a really varied background ranging from seven years in the British army, working for a GP referral scheme as a personal trainer and eight years in early years education.
My core values are honesty, integrity and transparency. If you are looking for someone who gives 100% and has a positive optimistic outlook, then please get in touch.
Facebook Ads Services Explained
How do Facebook ads work?
Put very simply, the Facebook algorithm is extremely clever; it knows a lot about our buying behaviour both on and off the platform. This means it can find the exact people who it deems most likely to want to buy from you or engage with your brand. Have you ever wondered how you are served an ad for shoes when you were just browsing a website selling shoes?
The magic of Facebook ads comes from the clever targeting possibilities using existing client data, such as email lists, website visitors and Facebook fans. We are also able to build other audiences (lookalike and interest based), inside business manager. Relevant audiences, powerful copy and eye catching emotive creative are the three most important components of ads. The correct ingredients need to be included in ad campaigns in order for them to be successful.
Facebook wants its users to have an enjoyable and relevant experience on the platform, therefore your ads must resonate with those you are trying to engage. Additionally, the landing page or website to which you are sending your potential customers must also offer a great customer experience. There are many moving parts in Facebook ads to build a great successful campaign.
The start of any campaign is all about testing, we need to see what works and yields the best return on ad spend, for you the client. During this phase we closely monitor the data to see what is working and then we tweak the ads methodically to find the optimal ad structure.
How much do Facebook ads cost?
I generally suggest a minimum spend of around £600 per calendar month, this works out at around £20 per day. This budget would be for a low ticket item or service (under £50).
If you have a high ticket item the spend would need to be more as a sales funnel would be required. People don’t generally spend a lot of money on an item or service unless they are familiar with it and trust the brand. Using ads we take potential customers on a nurture journey where they are introduced to your brand, shown the value you offer and hopefully led to the point where they convert to a customer.
What results can you guarantee?
When initially discussing a Facebook ad campaign with any client, I am extremely transparent. A first time campaign is always an unknown as we have no previous results to work from.
I can guarantee that your money will be carefully spent and the ad campaign will be monitored closely and optimised to yield the best results possible.
We will look at the buyer journey from Facebook ad through to sale to check that the buyer journey is seamless and as slick as possible.
I am always available by email or on the phone to discuss any requirements and amendments with my clients, frequent communication is important to a good working relationship.
Bespoke Sessions for You
Power hours are brilliant for delivering specific training and addressing a client’s pain point. Sometimes businesses just need a little training in order that they can deliver their own social media or run their own Facebook ads.
If you are a local business, I am happy to deliver in-person training or short courses at your premises. However if you are not local then sessions take place on-line and are recorded so you can revisit the session. Before a power hour takes place, I will send you a form to find out what you need from the session. This approach ensures you, the client, get the desired outcomes from our time together.
It is possible to block book power hours to take place over a period of time. I am always happy to discuss requirements and see how I can help.
Audit & Strategy
Why should I book an audit?
If you have social media channels which are not performing well or contributing to the success of your business, there is a chance they are not giving value and reaching the correct audience.
The information gleaned from an audit will help you to make recommended changes to improve your channels. By looking at different aspects of your channels such as your content, imagery, tone of voice, engagement rates and your posting insights, it is possible to determine what is and isn’t working successfully.
After the audit you will receive a document with suggested changes to improve your channels. I will be happy to guide you through these changes on a call.
Why do I need a strategy?
If you are posting blindly and do not know what outcomes you are seeking, then you are probably wasting both time and money. To achieve desired outcomes you need a strategy.
A strategy package will look at what you want to achieve through your social media channels and then give you information on how to achieve it.
Working on a strategy is an in depth project which involves building customer personas, researching competitors and their channels, looking at metrics for engagement, deciding which channels your ideal audience are active on, and much more.
When you receive your strategy you will have a clear idea on how to use the channels appropriate to you business, what kind of content you should be posting, influencers to engage as well as a lot more clarity.
Facebook Ads Management
Social Media Management
Natasha was extremely patient and worked through my queries at a pace that was comfortable for me. She is incredibly knowledgeable about Facebook Ads and i’ll definitely be using her again.
In the summer Natasha created Facebook adverts for the salon, this was extremely successful and created so much new business. She was able to focus on targeting relevant, local market which is exactly what we wanted. If you are looking to target specifics this is the best way to spend your budget. I really recommend Natasha, she has the skills, the experience and the energy to take your business in the right direction.
I can’t wait to use my new skills to connect with various audiences using the expertise Natasha has introduced me to. I really appreciate that Natasha is readily available for support and help.